This article gives outline for beginners search engine optimization. It briefly describes all vital steps for getting a website on the first Google search result page.
Search engine optimization is integral to your online marketing success. It requires skills and time to get a positive result, but it is not extremely hard to achieve. Organize your SEO campaign according to plan below and you will succeed.
1. Find your niche in the Internet Marketing. Analyze Amazon and eBay websites for finding a niche market.
2. Have a well-organized keyword research campaign.
3. Create a search engine friendly structure for your website.
3.1 Give your pages relevant titles. Page title has to reflect the topic of a particular page.
See syntax for title tags below:
<head>
<title>Your page title here</title>
</head>
Follow the good practices for page title tag:
- Every page should have an unique name
- Use suitable keywords for title tag, which are descriptive and relevant to content
3.2 Use meaningful and relevant to content text for description Meta tags. See syntax for descriptive meta tags below:
<head>
<meta name=”description” content=”Your description of website here”>
</head>
Good practices for Meta description tag:
- Avoid general, but non specific description
- Avoid using a list of keywords
- Don’t copy entire text of page into the Meta description tag
- Do not repeat one description for each page
3.3 Choose file names relevant to their content. Thus you will be able to create user-friendly URLs.
Good practices for URLs structure:
- Avoid using long and non user-friendly URLs like fishing-tackle/folder11/abc456321.html
- Avoid using URLs like page1, page2.. and fishing-tackle-fishing-tackle.html
3.4 Supply your website user-friendly navigation system and build a sitemap page with a hierarchical list of the website pages.
Good practices for building a sitemap page:
- Use a relevant text for links
- Check a sitemap page links regularly
3.5 Use a helpful 404 page with Google widget to navigate a user from a page that doesn’t exist.
4. Create an XML Sitemap file and submit it to Google. You can generate an XML Sitemap at XML-Sitemaps.com (http://www.xml-sitemaps.com ).
5. Use good quality and current content for your web pages.
Good practices for content:
- Write easy-to-read articles
- Knowing your users use relevant language
- Use keywords relevant to content, but do not overload them
- Write unique and fresh articles
- Don’t duplicate content from other websites
6. Submit your website to
- Yahoo,
- Bing
- AOL
- the Open Directory Project (DMOZ)
- the NRCIR Directory (http://directory.nrcir.org )
7. Build links to your website using article directories. Submitting your unique articles to eZine@Articles every day during 3 weeks will boost your position in Google search result page enormously and for long time.
8. Use social media networks for building backlinks such as
9. Use Google Analytics to test your website on the regular basis.
10. Analyze and evaluate your achievement for further progress.
Follow these 10 steps for the next three months and your website will have a solid foundation for successful search engine optimization.
Learn a Free Traffic Strategy, that will drive a super-highway of traffic from Google…
Use Search Books widget on the left side of the page to find the best Internet book about Search Engine Marketing.
Great info!
Great read! So many articles overlook meta data these days. It’s still relevant, just not overly to google now.