In this article I will continue to give some useful tips to improve Google page rank. In the article How to Improve Page Ranking Part1 I mentioned, that for good Google page rankings, it is important to keep your webpage content, header and description meta tags relevant. Another essential aspect is keeping your webpage content fresh and up-to-date. For search engines fresh content has greater value than outdated content.
Unfortunately, it is not always possible for some of us to write an article on the daily basis. Luckily, there is a method, which allows you to maintain your webpage fresh even if you are going away on a holiday. This method uses free content aggregation systems such as Really Simple Syndication or RSS. RSS technology let you to subscribe to various informative sources and automatically post that content to your website. Every time the information is updated, it will be updated on your webpage as well. Thus this simple method allows you to maintain your website fresh on the daily basis.
Let’s say, my blog landing page is optimization books. It is not post page, which can be updated by writing articles. However, it is a landing page and it is important that Google see it as a regularly updated. In order the crawl process could show my page fresh every time I copied RSS link to my landing page.
How to do this?
It is easy enough. There are following steps:
- Go to Google and type in search window Google blog search
- Hit Enter
- In Google blog search window type a term what you are interested in. For example, page rank
- Hit Enter again
On the left side of the search result page, under Subscribe word locate three links such as Blog Alert, Atom and RSS.
Roll over RSS link and right click on the mouse to open a pop up window.
From the list on the pop up window select Copy Link Location. In order to get Copy Link Location you have to use Mozilla Firefox browser.
Go to your Wordpress admin area, then Appearance and Widgets
Paste the link in your RSS widgets.
If your website is not based on Wordpress or you do not have widgets then you have to get RSS JavaScript code. For that you can use freshcontent.com. On the left side of freshcontent.com home page there is a link Directory of Newsfeeds. Do follow:
- Click on Directory of Newsfeeds link
- Choose a topic relevant to your website and click on it
- Scroll down the page
- Copy the JavaScript code
- Paste the JavaScript code into your HTML, where you want the RSS content to appear
In this article you have got some ideas how to keep your website content fresh and updated and as a result to improve Google page rank.
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