Today I am going to tell you about description meta tags and why they are important for search engine optimization.
What is meta tag?
It is a brief description of your web page content.
For example, you are an owner of a photography studio website. On the first page of your website (home or index page) you introduce customers to your services such as portraiture, hair styling and wedding photography. Thus your description meta tags will reflect the content of the page and probably a company’s name and location of your business.
S. Anderson Photography Studio, Greater Manchester, Wedding Photography, Portraiture, Hair Styling
It has to be descriptive but no more than 160 characters in length.
There are 5 golden rules for creating description meta tags:
1. A description meta tag should be related to the page content
2. It should be descriptive. Do not use general description words such as Photography Page or Photo Studio Page
3. Use suitable keywords for meta tags. Once again you have to do keywords research using Google AdWords Keyword Tool and Wordtracker.
4. Do not use the entire content of the page for the description meta tags
5. Do not duplicate descriptive meta tags for every page
How to write meta tags?
An easy way to do this is to summarize the entire content of the page into a small paragraph.
Where to put description meta tags?
The description meta tags have to be placed within the <head> tag in your html document.
Description meta tags should be unique for every page of your website and related to its content.
Why do you need to optimize description meta tags?
Google and other search engines use description meta tags to find what a page is about. Description meta tags might be used by search engines as a snippet for your page in a search result.
Thus it is in your interests to optimize description meta tags for organic search. The better meta description tags optimized, the better performance in organic search result.
Some websites offer the use meta tag generator, which you can try for free. One of them is SeoBook.com. Click meta tag generator to go to SeoBook.com
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Watch a video below to learn about description meta tags optimization.
There is obviously a lot to know about this. I think you made some good points in Features also.