The next step after research keywords is optimizing titles tags. Search spiders read text within title tags to determine the content of a web page. Thus it is very important to use right keywords for your web page title.
What are titles tags? Where to find them?
First of all you have to get any text editor. Notepad text editor comes with Windows operating system. You can find it in the left low corner of your screen Start > All Programs > Accessories > Notepad. There is another free and good text editor, Crimson Editor. You can download it from http://www.crimsoneditor.com/.
Before explaining further I would like to point out that we are exploring the option when your web page is written in HTML code.
To optimize title tags follow next steps:
- When you open your home page in your favorite text editor, locate on the top of the page the <HEAD> tag.
- Type the <TITLE> and </TITILE> tags somewhere between <HEAD> and </HEAD> tags.
- Type the title of your page exactly between <TITLE> and </TITLE> tags.
For example, you have found with the Google Keyword Suggestion Tool that for your fishing website there are keywords such as Fishing Tackle, Cheapest Fishing Tackle and Online Fishing Tackle Store. They have a fairly high search volume and a low rating in competition.
Type all these keywords separated by coma between <TITLE> and </TITLE> tags. If you save the page and upload it to the web server, you will see the title at the top of your web browser. This is a primary factor for Search Engines to rank your web page. Keep in mind, that for every page of your website the title tags should be unique. Repeatability of title tags across all pages will lead to a search engine penalty. Also do not forget, that your title tags should be closely related to the page text or content.
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Thank you, Garyk! I am very glad to know that people have found my information useful.