Beginners SEO – 10 Top Strategies

Irina Overy — Fri, 25 Sep 2009 21:08:25 +0000

This article gives outline for beginners search engine optimization. It briefly describes all vital steps for getting a website on the first Google search result page.

Search engine optimization is integral to your online marketing success. It requires skills and time to get a positive result, but it is not extremely hard to achieve. Organize your SEO campaign according to plan below and you will succeed.

1. Find your niche in the Internet Marketing. Analyze Amazon and eBay websites for finding a niche market.

2. Have a well-organized keyword research campaign.

3. Create a search engine friendly structure for your website.

3.1 Give your pages relevant titles. Page title has to reflect the topic of a particular page.
See syntax for title tags below:

Your page title here

Follow the good practices for page title tag:

Every page should have an unique name

Use suitable keywords for title tag, which are descriptive and relevant to content

3.2 Use meaningful and relevant to content text for description Meta tags. See syntax for descriptive meta tags below:

Good practices for Meta description tag:

Avoid general, but non specific description

Avoid using a list of keywords

Don’t copy entire text of page into the Meta description tag

Do not repeat one description for each page

3.3 Choose file names relevant to their content. Thus you will be able to create user-friendly URLs.

Good practices for URLs structure:

Avoid using long and non user-friendly URLs like fishing-tackle/folder11/abc456321.html

Avoid using URLs like page1, page2.. and fishing-tackle-fishing-tackle.html

3.4 Supply your website user-friendly navigation system and build a sitemap page with a hierarchical list of the website pages.

Good practices for building a sitemap page:

Use a relevant text for links

Check a sitemap page links regularly

3.5 Use a helpful 404 page with Google widget to navigate a user from a page that doesn’t exist.

4. Create an XML Sitemap file and submit it to Google. You can generate an XML Sitemap at XML-Sitemaps.com (http://www.xml-sitemaps.com ).

5. Use good quality and current content for your web pages.

Good practices for content:

Write easy-to-read articles

Knowing your users use relevant language

Use keywords relevant to content, but do not overload them

Write unique and fresh articles

Don’t duplicate content from other websites

6. Submit your website to

Yahoo,

Bing

the Open Directory Project (DMOZ)

the NRCIR Directory (http://directory.nrcir.org )

7. Build links to your website using article directories. Submitting your unique articles to eZine@Articles every day during 3 weeks will boost your position in Google search result page enormously and for long time.

8. Use social media networks for building backlinks such as

Facebook

MySpace

Twitter

StumbleUpon

Digg

Mixx

Kirtsy

9. Use Google Analytics to test your website on the regular basis.

10. Analyze and evaluate your achievement for further progress.

Follow these 10 steps for the next three months and your website will have a solid foundation for successful search engine optimization.

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Beginners SEO – 10 Top Strategies