Unfortunately, it is not always possible for some of us to write an article on the daily basis.  Luckily, there is a method, which allows you to maintain your webpage fresh even if you are going away on a holiday.  This method uses free content aggregation systems such as Really Simple Syndication or RSS.  RSS technology let you to subscribe to various informative sources and automatically post that content to your website.  Every time the information is updated, it will be updated on your webpage as well.  Thus this simple method allows you to maintain your website fresh on the daily basis.

Let’s say, my blog landing page is optimization books.  It is not post page, which can be updated by writing articles.  However, it is a landing page and it is important that Google see it as a regularly updated.  In order the crawl process could show my page fresh every time I copied RSS link to my landing page.

How to do this?
It is easy enough.  There are following steps:

• Go to Google and type in search window Google blog search

• Hit Enter

• In Google blog search window type a term what you are interested in.  For example, page rank

• Hit Enter again

On the left side of the search result page, under Subscribe word locate three links such as Blog Alert, Atom and RSS.
Roll over RSS link and right click on the mouse to open a pop up window.
From the list on the pop up window select Copy Link Location.  In order to get Copy Link Location you have to use Mozilla Firefox browser.
Go to your WordPress admin area, then Appearance and Widgets
Paste the link in your RSS widgets.

If your website is not based on WordPress or you do not have widgets then you have to get RSS JavaScript code.  For that you can use freshcontent.com.  On the left side of freshcontent.com home page there is a link Directory of Newsfeeds. Do follow:

• Click on Directory of Newsfeeds link

• Choose a topic relevant to your website and click on it

• Scroll down the page

• Copy the JavaScript code

• Paste the JavaScript code into your HTML, where you want the RSS content to appear

In this article you have got some ideas how to keep your website content fresh and updated and as a result to improve Google page rank.

Learn a Free Traffic Strategy, that will drive a super-highway of traffic from Google…

Use Search Books widget on the left side of the page to find the best Internet book about Search Engine Marketing.

Reasons why this happens could be different:

• Algorithmic updates

• Some of the back links to your website were removed

• Penalization and some other reasons

The best way to find what exactly happened to your website is to go to Google webmaster tools.  I suppose you have added your website to Google webmaster tools already.  If so log on to the Google webmaster tools and under Sites bar you will see site’s URL and its verification status.  It should be verified, if you added your website earlier.
Click on your site’s URL and Dashboard window will appear.  On the left side column you will see Dashboard heading and underneath

• Site configuration

• Your site on the web

• Diagnostics

In the centre of the window underneath Dashboard word you can notice Top search queries on the left and Crawl errors on the right.  Investigate these errors.  It could help you to uncover some problem in your website structure.
For example, I had 50 NotFound crawl errors.  Clicking on the NotFound word I could find which exactly page was not found and when.
This gives you a good picture which pages Google was not able to crawl.  You also can figure out why they were not opened.  For example, 404 not found error tells that this page more likely does not exist.
Click on the plus next to

• Site configuration

• Your site on the web

• Diagnostics

and go through all subheadings such as

• Sitemaps

• Crawler access and other

to learn how Google see your website and to diagnose potential problems.

In Site configuration section you will provide information about your website. Your site on the web shows what Google see about your site.  In Diagnostics section you can get reports on any problems when Google crawl your website.

Other things you have to consider for good Google page rankings are relevance and importance.  How relevant content of your web page, header and description meta tags?  How important is this content for users?

Your website ranking also depends on the links to your website.  Do not go mad for quantity of links, but keep attention on quality and relevance of the links.  The relevant links from other websites to yours can indicate quality and popularity of your website and improve Google page rank.

I strongly recommend in pursue to improve page ranking of your website, visit Google webmaster tools on regular basis and check all information related to your website.  It will help you to eliminate not only present problems, but to avoid any unexpected problems in the future.

Learn a Free Traffic Strategy, that will drive a super-highway of traffic from Google…

Use Search Books widget on the left side of the page to find the best Internet book about Search Engine Marketing.