In this article I will reveal the copywriter’s secrets that will help you with writing ad copy the right way.
If you look at ads on the top and left hand side of Google page you will see that all AdWords ads contain four lines of text. First line is a headline, next two lines is description and last line is URL that users will visit when they click on the ad.
For the best result it is essential to use the related keywords in the headline of your ad. Before starting any AdWords campaign you have to do a keyword research and get at least 100 keywords. Also using keywords in the description text of your ad will increase a chance of standing out among your competitors.
In your description text you have to specify services and offers on your website. It is important to make your description text clear, so users will know exactly what to expect when they visit your website. It is in your interests that only motivated to buy customers click on your ad.
The next step in your AdWords campaign is analyzing a competitor’s ads. For this reason you have to type in Google search page a keyword that you created for your ad. Look at ads which are currently being run.
Then you are ready to log into your AdWords account and create an AdWords campaign.
There is an advanced feature at Google AdWords, which is called ‘Keyword insertion’. To use the tool, you have to place a piece of code into your ad text. Each time the ad is appeared on the Google search result page, AdWords will automatically replace the code with the keyword that triggered the ad.
Keyword insertion tool can be used with any text-based ad. For example, you can use it in the ‘display URL’ section, which is first line of your ad. Also it can be used in ‘destination URL’ section, which is your website URL.
This is an example:
Buy Gift for{Keyword:her}
Gift For Her Ideas
Satisfaction Guaranteed!
http://www.Example.com/?kw={keyword:nil}
In this ad were used two keyword insertions such {Keyword:her} and {keyword:nil} This means that if users used a keyword ‘mother’, then ad appears as
Buy Gift for Mother
Gift For Her Ideas
For destination URL will be used http://www.example.com/?kw=mother
If ‘girlfriend’ keyword was used for search, then ad will be shown as
Buy Gift for Girlfriend
Gift For Her Ideas
Satisfaction Guaranteed!
Destination URL will be used in this case as http://www.example.com/?kw=girlfriend
Thus the use of AdWords Keyword Insertion is a good way to write effective Ad copy and make your AdWords campaign more successful. However, do not overdo the use of Keyword Insertion tool and make sure that all the keywords in your ad are closely related and fit well in keyword insertion code.
Experiment with the Keyword Insertion tool in your AdWords campaign and find what gives the best result.
Get top marketing tips at Irina Overy’s blog located at http://irinaovery.com
hey I like this post. I found it from doing a google search. Ive been looking for this sort of thing for a while. This info will come in handy to me. I will check back soon to search the rest of your blog. thanks
How to make money on the internet, good question, it is not so simple as many people think, CPA is one of the most often choices, but not the easiest ones . One of the fastest ways, maybe not so profitable as CPA is Google AdSense , but you should pick best keywords,there are thousands of great website themes optimized for AdSense, promotion of niche keywords in search engines is very simple.